IDC expects Apple's share in China's premium phone market will gradually decline due to increased competition from Huawei.įor the first half of 2023, Apple held 67% of market share for phones priced over $600, followed by Huawei with 15.6%. "Sales (of the iPhone 15) are not going to be easy, especially since Chinese consumers are either being cautious in spending or shifted their focus to leisure or travel," he added.Ĭhina's foreign ministry said on Wednesday that Beijing had not issued a ban on the purchase and use of foreign phone brands like Apple but noted that it had noticed media coverage of security incidents related to Apple's phones. Will Wong, an analyst with industry research group IDC, saw recent public sector developments and Huawei posing a challenge for Apple. "Before Huawei's surprise launch, we projected Apple's sales in China Q3 and Q4 to be flat or slightly weaker than last year." "This is not a good signal for the upcoming 15 series as some demand has been fulfilled before the launch," said Archie Zhang, a research analyst at Counterpoint. Xiaomi’s growth trajectory is even more impressive. The Chinese company is now officially the world’s second biggest smartphone maker, as of Q2 2021, dethroning Apple, and now only two percent behind Samsung when it comes to units sold. I guess the Huawei Mate 60 Pro is half the way there thanks to its half-metal back, and so will be the iPhone 15 Pro, which should have a durable titanium frame (but a glass back).China's smartphone market, like the sector globally, is in the midst of a slump and analysts cautioned that this, and the country's slowing economy, could also weigh on sales of the iPhone 15.Īpple's third-party retailers in February launched rare discounts on the iPhone 14 Pro by as much as 10% that helped sales but could undermine demand for the latest series, analysts said. Unsurprisingly, just like Huawei, Xiaomis managed to reach new heights. Give me a metal phone with a titanium frame, and I won’t ask for much more! How important is the size of the hole in the display of your phone? Are you team Dynamic Island, team Dynamic Island(s), or team… small hole?įinally, if you’re curious to have my personal take, I’d argue the materials used to build a phone are far more important than anything else.How important is the rear design considering most people would put a case on their phone? And should this design change every year (like with the Google Pixel 6, Pixel 7, and Pixel 8), or should it stay consistent (although boring) like on the iPhone and Galaxy?.For example, how important is the size of the display borders, which have been getting more and more attention around Apple’s upcoming iPhone 15 Pro, which should have the thinnest bezels on any phone?. After a year-long hiatus, we can see the typical Huawei camera ring make a comeback, giving the Mate 60 Pro a uniquely elegant look especially next to the iPhone 14 Pro and Galaxy S23 Ultra this is awesome news considering the somewhat lacklustre design of last year’s Mate 50 Pro.The Mate 60 Pro also has super thin symmetrical display borders, similar to the ones expected in Apple’s iPhone 15 Pro this is a first for a Huawei phone, and you can clearly see how it makes the Huawei Mate 60 Pro look cleaner for the record, the only phone-makers that managed a fully symmetrical display look all around (so far) are Apple, Google, Samsung, Nothing, and Huawei (in that chronological order).Uses a dual-tone rear design on the back the surprising part here is that the bottom portion of the back is actually made out of aluminium, which is a first for Huawei since the ancient Huawei P10 (2017) the aluminium almost seamlessly blends into the the top portion of the phone’s back which is made out faux leather.And whether you like this look or not, it hardly matters, since Huawei allows you to choose a unified display cutout that makes the Huawei Mate 60 Pro’s “island” look like the one in the Huawei P40 Pro, which might’ve been Apple’s initial inspiration for the iPhone’s latest look. Of course, the elephant in the room here is that Huawei’s latest take on the “Dynamic Island” cutout is actually… three cutouts. In a way, the Huawei Mate 60 Pro reclaims the “Dynamic Island” cutout with Face ID that the company pioneered years ago and simply moves it from the left side of the display to the middle. Apple's iPhone 14 Pro also has multiple display cutouts joined together with the help of software.Īnyway, even Tim Cook will tell you that Huawei used an identical pill-shaped cutout all the way back in 2020 for the Huawei P40 and Huawei P40 Pro flagships, and one that wasn’t a gimmick either - it housed a set of similar 3D face-unlocking sensors like the ones in iPhone 14 Pro, which followed two years later.
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